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Zoominfo’s New Platform Helps Marketers Customize Their Engagements

With the launch of their new partner program, Zoominfo aims to support marketers looking to streamline their customer service interactions.

Terry Moffatt

ZoomInfo, a global leader in go-to-market intelligence solutions, has launched a new program that enables partners to build custom engagements with the ZoomInfo platform. The ZoomInfo Partner Program can be tailored to meet the needs of partners’ different business models, creating flexibility as companies evolve.

Offering opportunities for solution or technology partners, ZoomInfo will assign dedicated channel account manager to help create a joint go-to-market plan and ensure partners maximize the benefits of their ZoomInfo partnership. Channel account managers will also drive the certification process and coordination of marketing and sales activities to certify that partners leverage the ZoomInfo ecosystem to its fullest extent.

ZoomInfo has been maintaining a referral partner program, said Dov Diamond, Head of Channel Sales and Alliances. The new program is a “co-sell motion” with partners that is built on collaboration and joint planning with dedicated channel account managers. Previously referral partners had no expectation they would continue to be working with an assigned ZoomInfo contact, said Diamond. “We’re now working in lockstep with partners on how clients are going to be getting value.”

ZoomInfo expects the new relationship with partners will result in “stickier clients, because the clients are having a smoother onboarding and customer experience working with the same person who understands their partner.”

ZoomInfo has implemented a new partner relationship management system which will support deal registration and channel communication. Partners will be featured in the ZoomInfo partner directory and have access to co-branded materials and other marketing opportunities, such as webinars.

This story premiered on our sister site, Channel Marketer Report.

ARTICLE TAGS

Demand Generation