B2B social media is about building a community for your target audience. To do this, you need a strong strategy and some tools to help you manage, monitor, and measure your presence.
After asking which social media platforms integrators use most day-to-day, we honed-in on which platforms they use for either business purposes or business and personal purposes.
B2B email marketing isn’t exactly like B2C. We’ve rounded up some tools that tech marketers can use to make building and deploying emails easier.
Are you forming a B2B newsletter strategy targeting integration firms? Here’s some data you’ll want to consider.
Email is the unsung hero of the marketing organization. Gartner refers to email as a “staple channel” for marketing leaders because it consistently drives growth, delivers exceptional customer experiences, and helps build loyalty across audiences.
Affiliate marketing is extremely prevalent on the B2C side of the house but there are also very effective applications in the B2B realm. It’s a great way to use your industry connections to grow your site traffic and capture new sales leads.
Through a recent survey, integrators told us what they think is most important when they enter into a cooperative marketing campaign with a manufacturer.
Profiling and segmenting your customer base can be very time consuming as well as extremely important. That’s why our editors put together a guide highlighting the top software tools that can help with these initiatives.
The better you understand your customers, the more effectively you can market to them. We thought that technology marketers could use a quick reference guide to how this industry is defined and the various segments.
Do you sell to technology integrators? Establishing your company as a thought leader in the industry is the first step to getting the attention of this multibillion-dollar market.