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Tools To Use: Social Media Tools for B2B Marketers

B2B social media is about building a community for your target audience. To do this, you need a strong strategy and some tools to help you manage, monitor, and measure your presence.

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Systems Integrators Told Us Their Social Media Preferences: Marketers, Take Note

After asking which social media platforms integrators use most day-to-day, we honed-in on which platforms they use for either business purposes or business and personal purposes.

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Tools to Use: B2B Email Marketing

B2B email marketing isn’t exactly like B2C. We’ve rounded up some tools that tech marketers can use to make building and deploying emails easier.

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Integrators’ Email Habits & Refining Your B2B Newsletter Strategy

Are you forming a B2B newsletter strategy targeting integration firms? Here’s some data you’ll want to consider.

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It’s Time to Bring Email Creation into the 21st Century

Email is the unsung hero of the marketing organization. Gartner refers to email as a “staple channel” for marketing leaders because it consistently drives growth, delivers exceptional customer experiences, and helps build loyalty across audiences.

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Tools to Use: Affiliate Marketing

Affiliate marketing is extremely prevalent on the B2C side of the house but there are also very effective applications in the B2B realm. It’s a great way to use your industry connections to grow your site traffic and capture new sales leads.

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Integrator POV: Co-op Marketing Insights

Through a recent survey, integrators told us what they think is most important when they enter into a cooperative marketing campaign with a manufacturer.

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Tools to Use: Customer Profiling & Segmentation

Profiling and segmenting your customer base can be very time consuming as well as extremely important. That’s why our editors put together a guide highlighting the top software tools that can help with these initiatives.

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New Report: Segmenting the Technology Integration Industry

The better you understand your customers, the more effectively you can market to them. We thought that technology marketers could use a quick reference guide to how this industry is defined and the various segments.

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Four Giant Steps to Become a Thought Leader in the Integration Industry

Do you sell to technology integrators? Establishing your company as a thought leader in the industry is the first step to getting the attention of this multibillion-dollar market.

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