Integrator POV: Co-op Marketing Insights
Through a recent survey, integrators told us what they think is most important when they enter into a cooperative marketing campaign with a manufacturer.
Co-op marketing is a great way for manufacturers to expand their marketing reach. By teaming with technology integrators, they can go beyond their contact base and drive new revenue. However, the strategy and logistics behind a successful co-op marketing program can get complicated.
Our new market research guide “Integrator POV: Co-op Marketing Insights” provides insights from surveys conducted with our CE Pro, Commercial Integrator and Security Sales & Integration audiences. We asked them a bunch of questions to help discover new insights, including:
- How many of them currently participate in co-op marketing programs
- Whether they would be interested in joining such programs
- Which companies they work with today
- How they measure the success of these programs
- And much more
We invite you to download our new guide to gain insight into integrators’ perceptions of co-op marketing programs as well as insights into how you could better meet their needs.
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