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Integrators’ Email Habits & Refining Your B2B Newsletter Strategy

Are you forming a B2B newsletter strategy targeting integration firms? Here’s some data you’ll want to consider.

How do your clients/customers like to hear about new products? When asked how they like to first hear from vendors about new products, the highest-rated answer was via email announcement. The fact that integrators chose this above all other options implies timeliness is important to them and that they want an immediate notification when new products are launched.

Even if you’re already building your customer pool through email, wouldn’t you like to know more about how your target audience views your efforts? Download to see our key findings!

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