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New Report: Segmenting the Technology Integration Industry

The better you understand your customers, the more effectively you can market to them. We thought that technology marketers could use a quick reference guide to how this industry is defined and the various segments.

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Four Giant Steps to Become a Thought Leader in the Integration Industry

Do you sell to technology integrators? Establishing your company as a thought leader in the industry is the first step to getting the attention of this multibillion-dollar market.

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2021 Channel/Partner Marketing Benchmark Survey

To boost prioritized performance metrics, B2B executives plan to expand partner ecosystems, invest in channel technology stack.

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Why Every Company Should Be Putting Customers First

Making customer focus a priority in your company, means putting your customer’s needs and wants first. Creating a great customer experience should be owned by everyone in your business.

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Building a Recession-Proof Contact Center

Ensure strong adoption and seamless integration into your IT stack with Freshservice. This simple, yet powerful ITSM solution includes a host ITIL-aligned features along with multi-channel support, asset management, workflow automation, and powerful analytics all in one place.

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Lead Nurturing Survey Report

Despite challenges, marketers take a more personal approach to lead nurturing & segmentation with multichannel content as well as intent/engagement data.

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2020 State Of Content Curation & Repurposing

This special report will dive into what’s working in content curation, repurposing and distribution, showcasing how modern B2B marketing teams are reaching more audiences with relevant content.

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What’s Working In Personalization?

Marketers Double Down On Customer Data, Digital Channels & Personalized Content To Improve Account Engagement & Conversions.

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Conversion Best Practices Toolkit

Find a variety of resources to help you identify conversion optimization opportunities throughout the customer journey.

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The Ultimate Guide to AI in Customer Service

AI can provide you the flexibility to meet your customers where they are and provide intelligent, convenient, and informed customer service.