The better you understand your customers, the more effectively you can market to them. We thought that technology marketers could use a quick reference guide to how this industry is defined and the various segments.
Do you sell to technology integrators? Establishing your company as a thought leader in the industry is the first step to getting the attention of this multibillion-dollar market.
To boost prioritized performance metrics, B2B executives plan to expand partner ecosystems, invest in channel technology stack.
Making customer focus a priority in your company, means putting your customer’s needs and wants first. Creating a great customer experience should be owned by everyone in your business.
Ensure strong adoption and seamless integration into your IT stack with Freshservice. This simple, yet powerful ITSM solution includes a host ITIL-aligned features along with multi-channel support, asset management, workflow automation, and powerful analytics all in one place.
Despite challenges, marketers take a more personal approach to lead nurturing & segmentation with multichannel content as well as intent/engagement data.
This special report will dive into what’s working in content curation, repurposing and distribution, showcasing how modern B2B marketing teams are reaching more audiences with relevant content.
Marketers Double Down On Customer Data, Digital Channels & Personalized Content To Improve Account Engagement & Conversions.
Find a variety of resources to help you identify conversion optimization opportunities throughout the customer journey.
AI can provide you the flexibility to meet your customers where they are and provide intelligent, convenient, and informed customer service.