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Tools to Use: Customer Profiling & Segmentation

Profiling and segmenting your customer base can be very time consuming as well as extremely important. That’s why our editors put together a guide highlighting the top software tools that can help with these initiatives.

Each month on M2I, we will publish a Tools to Use guide that profiles some of the top software in a specific category. This month we are focusing on solutions that will help with profiling and segmenting your customer base.

One of the first things, marketers want to do for a company is define the make-up of their current customers as well as the profile of top prospects. As part of this, you will likely perform market segmentation and create customer personas. There are plenty of software tools out there that can help with this process.

Our new guide “Tools to Use: Customer Profiling & Segmentation” features a number of top providers, including:

  • Kissmetrics
  • Salesforce CRM
  • PipeDrive
  • HubSpot
  • And many more

Download your copy of our guide today to get a leg up on targeting for your next marketing initiative.

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