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Tools To Use: Marketing Analytics Tools for B2B Marketers

Tech marketers need to track their promotions to see if it is as effective as expected, and if more should be spent on that channel or if marketing spending needs to be reconsidered and redistributed in some other way.

Tech marketers need to track promotion to see if it is as effective as expected. Tech marketers spend a major portion of their budgets on different promotions and need to know if the money being spent is being used effectively. Here are some excellent B2B marketing analytics tools:

  • Call Rail
  • Google Analytics
  • Hubspot
  • Hotjar
  • Heap.io
  • Smartlook

Download our free tools to use to learn more about each of the tools, and how they can measure your marketing effectiveness!

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