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A CEDIA Expo 2021 Preview for Marketers

From the show floor to the streets of Indianapolis, here’s a preview of CEDIA Expo 2021 that technology marketers can use to prep themselves.

A CEDIA Expo 2021 Preview for Marketers
Ed Wenck

CEDIA Expo 2021 is only a few short weeks away, and there’s a renewed excitement afoot – people are extraordinarily happy to be seeing each other again at the Indy Convention Center. Finally: face-to-face, hands-on education; an ability to see and hear the latest in residential tech in person; and at long last, the chance to drink and dine with the friends we haven’t seen (Zoom meetings notwithstanding).

First things first – you can’t go if you don’t register, right? Expo registration is open. Get signed up here.

The CEDIA Expo site has all the info on the Smart Stage, Innovation Hub, the “Launchpad” (formerly Innovation Alley), exhibitor details, CEDIA Education, CEDIA Certification, and the breakdown of what’s offered in-person as well as on-demand. (Even though the show’s in-person this year, there are still virtual opportunities available.)

Related: Three Tools and Tips for Hosting A Successful Virtual Event

Poppy Crum is delivering the keynote address on August 31 at 5:30 p.m., the evening before the show floor opens. Crum is a neuroscientist and technologist with Dolby Labs and Stanford.

Her presentation, The Future of Storytelling, looks at how technology will change the user experience and what audiences concerned with changing media ought to be paying attention to now.

CEDIA at Indianapolis: what to know before you go

Indianapolis has gained quite a rep for hosting events, from conventions like Expo to the sprawling gaming and pop-culture gathering called Gen Con.

The city’s compact and walkable “Cultural Districts” make for a vibrant downtown that’s home to some of the best breweries, restaurants, museums, shopping and entertainment options in the American Midwest. It’s part of the reason globally-recognized events like Super Bowl XLVI have landed in the Circle City.

Oh, and there’s a little racetrack on the western edge of town that hosts an auto event you might have heard of – the Indy 500, the largest one-day sporting event on the planet. (The Indianapolis Motor Speedway is capable of seating 300,000 spectators.)

A few months back, a gang of locals got together to list their favorite attractions in the city. An overview of the of their picks was generated by a podcast that featured dozens of dining, drinking and entertainment options.

The folks from Visit Indy, the city’s terrific tourism board, have some of their own recommendations – and info on a craft beer pass and an attractions package that offer discounts for Expo attendees:

And if you want even more picks from the people who call “The Crossroads of America” home, check out their recommendations on how to “Indy Like a Local.