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Intrado Acquires Event Management Software Hubb

The integration is designed to boost Intrado’s management and data analytic capabilities across virtual, hybrid, and on-site events.

David Pepin

Global cloud-based event tech services provider Intrado Corporation has announced it is acquiring Hubb in a move designed to boost its hybrid event management technology. Hubb is an award winning event management software focusing on enabling meaningful and engaging virtual, hybrid, and in-person events.

According to survey research from the Global Business Travel Association (GBTA), 65 percent of respondents are more likely to host hybrid events in the post-pandemic work environment. Compared with only 29 percent who considered hybrid events a part of their event strategy before the pandemic, there is a massive shift to remote and hybrid opportunities.

Hubb’s platform helps brands optimize all event types with accelerated processes and valuable insights to help improve ROI and engagement. The platform works by gathering, storing, and marketing personalized event data efficiently and accessibly.

“Adding Hubb to Intrado’s Digital Media business will create an innovative, efficient, next-generation all-in-one event platform,” said Ben Chodor, President of Intrado Digital Media. “Clients will have access to and benefit from a comprehensive end-to-end event management platform to create events with unique, curated experiences supporting in-person, hybrid, and virtual attendees. It will also accelerate the development of Intrado’s self-service virtual event offering.”

Hubb’s event management platform is used by both small businesses and large corporations such as Microsoft, AT&T, and HubSpot. The platform’s capabilities fit seamlessly with Intrado’s industry leading tools that are currently used by over 10,000 customers.

Related: Technology Which Makes Hybrid And Virtual Events Better For Everyone

The combined capabilities of both solutions aim to offer a comprehensive event hosting and data management platform that can be used across industry and business segments.

“We built the Hubb platform because we believe in the power of events to connect people, build community, and drive revenue. Intrado Digital Media shares our vision to develop technology that drives progress and propels the events industry forward,” said Allie Magyar, Founder and CEO of Hubb. “Intrado’s focus on building the largest global technology platform for events, their unwavering commitment to client service and exceptional culture, combined with Hubb’s drive for innovation and deep commitment to the events industry, will bring incredible value to partners, employees, customers, and the industry as a whole.”

Intrado’s platform currently hosts over 100,000 events and webcasts every year. The global leader in event management monitors around 2 billion social conversations and supports over 80 languages.