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Patron Technology, Audience Republic Enter Event Marketing Partnership

Audience Republic’s event marketing tools enhance ticket sales capabilities through gamification strategies that promote word of mouth.

David Pepin

Industry-leading global event technology platform Patron Technology has announced it is entering into a new partnership with Audience Republic, a powerful event marketing software trusted by ticketing platforms like Eventbrite and Ticketmaster to optimize ticket sales.

“We offer a way for event organizers to actually use their data, so they can sell more tickets,”said Brian Arnone, Chief Revenue Officer at Audience Republic. “This is critical in a world where organizers find themselves less able to rely solely on social media and paid advertising to drive ticket sales.”

Audience Republic’s all-in-one event marketing platform is designed to help event planners maximize ticket sales through word-of-mouth techniques. The platform creates incentives for users to refer friends and engage with brand accounts by allowing them to earn points toward rewards with each interaction.

In addition to concerts and sporting events, the marketing software supports conferences and conventions across in-person and virtual mediums. With data, messaging, and event management tools, Audience Republic aims to help Patron Technology upgrade attendee experiences.

The platform supports event organizers by combining sales and customer data from their existing platforms to take advantage of audience insights, analytics, email and text marketing, and segmentation.

“What’s been missing in the industry for a long time is an actual Event CRM. CRM platforms have been available for decades, but event organizers have specific needs and they’ve been dealing with less than ideal tools,” added Arnone. “Patron Technology and Audience Republic share a commitment to changing this and bringing real innovation to event organizers.”

Patron Technology’s users can expect to have word-of-mouth promotion and audience loyalty capabilities boosted on the ShowClix product through Audience Republic’s Pre-Registration, Wait List, and Competition features.

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Since Audience Republic was founded in 2016, the event marketing platform has facilitated over 16 million customer engagements. The tools help enhance Patron Technology’s event planning capabilities trusted by major event hosts such as New York Comic Con, Coachella, and the National Hockey League.

“Giving event organizers a more impactful way to promote their events through existing fans’ personal networks is an aspect a lot of event ticketing partners fall short on,” said Amy Mrazek, VP of Marketing for Patron Technology. “In the ever-evolving digital marketing landscape, we’re constantly looking for ways to help our event organizers optimize their promotional efforts and efficiently sell out their events. That’s why this partnership with Audience Republic is so important.”