M2X Network Badge

Act-On Software And Zendesk Announce Marketing Automation Partnership

The integration combines Act-On Software’s marketing automation technology tools with Zendesk’s CRM platform.

David Pepin

Act-On Software, an industry-leading marketing automation platform designed to help users optimize customer journeys, has announced a new integration with Zendesk’s CRM software. The move expands Act-On’s market presence to help businesses grow as the software solution can now be integrated with multiple major CRM platforms.

“We are honored to collaborate with Zendesk and offer marketing automation for their sales users to fully leverage,” said Kate Johnson, CEO, Act-On Software. “We’re excited for Zendesk users to gain access to our multichannel marketing solution that turns behavioral insights into optimal sales opportunities. The seamless integration, combined with Zendesk’s robust customer engagement tools, will strengthen users’ ability to generate better leads and facilitate more efficient conversions resulting in an enhanced customer experience.”

Act-On Software drives valuable customer experiences and lead conversions with marketing automation tools for mediums such as email, social media, marketing analytics, and text marketing. The software is used by more than 4,000 customers worldwide to track 10 million behaviors and automate 63,000 monthly customer experiences.

The integration equips Zendesk users with the tools to monitor behavioral data and take advantage of templates and contact methods to automate lead qualification. Users can employ the integration to learn more about their customers and how they can personalize their messaging to boost success.

Related: Sitecore Partners With Reflektion, Expands Experience Management Tools

Zendesk users will have access to timelines that provide updates on the buyer’s journey, helping marketers learn which strategies work best. The integration makes it simple and easy for users to track valuable metrics such as website visits, page and form fills, and email interactions. Ultimately, by better understanding what attracts a buyer, business organizations can better understand how to release campaigns and events.

“This integration with Act-On allows Zendesk customers to invigorate their marketing capabilities with automation to accelerate engagement and win more opportunities,” said Zendesk’s Director of Product, Antek Piechnik. “It bridges the best of marketing and sales software to enable Zendesk Sell users to gain deep visibility of a buyer’s journey, activities, scores and behaviors prior to and during every stage of the sales cycle.”