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ActiveCampaign Delivers Personalized Automation With Custom Objects

The platform enables businesses of all sizes to take advantage of automation technology in their strategies.

David Pepin

Customer experience automation leader ActiveCampaign has announced it is enhancing its product capabilities to help users create better unique experiences. With a new focus on advancing customer experience success, the solution equips businesses with personalized automation tools that can be used to monitor actionable insights.

“Today’s customer needs are constantly evolving, which means businesses have to be more agile and analytical than ever before to create unique 1:1 experiences for their customers,” said Jason VandeBoom, founder and CEO of ActiveCampaign. “Data flexibility and customization have been available within the CRM market for years, but I’m thrilled we are taking those capabilities a step further by bringing our automation-first approach to custom objects and making them available to businesses of all sizes.”

Where some automation and Legacy CRMs ignore small and medium-sized businesses, ActiveCampaign’s platform is designed to allow business organizations of all sizes to take advantage of automation tools. Through customizable automation experiences, customer-facing teams can create data-driven workflows and promote overall business growth.

The automation platform empowers e-commerce, B2B, and B2C businesses of all sizes with its industry-leading solutions. Around the world, more than 150,000 small business customers use hundreds of integrations and data automation tools designed by ActiveCampaign. With the tools, businesses can accelerate their response time and streamline customer communications.

ActiveCampaign’s platform empowers businesses with over 600 automations for email marketing strategies and CRM. The company features over 850 integrations with major platforms like Microsoft, Shopify, Square, Facebook, and Salesforce to expand the global reach of its automation capabilities.

With the new custom objects, ActiveCampaign brings new automation tools such as:

  • Salesforce Integration – When an opportunity becomes available in Salesforce, the custom object automatically releases messages and associated action tasks.
  • Zendesk Integration – Businesses can automatically create and maintain contact lists, complete with ticketing support solutions that know when is appropriate to contact users.
  • Eventbrite Integration – Organizations hosting live events can use automation to manage their plans, attendees, and ticket sales, adding personal touch and outreach where needed.

Related: ActiveCampaign Announces Release Of Microsoft 365 Integration

“We use a wide range of different software solutions in our tech stack, so integrations are absolutely key for us, and ActiveCampaign comes with a wide range of pre-built integrations out of the box,” said David Kennett, co-founder and COO of OptiMale.

“The ActiveCampaign/Salesforce integration was straightforward to set up, and has been working well since implementation, which is important to us as we need to ensure that records in ActiveCampaign are kept up to date with changes in Salesforce, which drive our marketing automations and marketing campaigns. We’re excited to create new automations based on data from Salesforce Opportunities with the updated ActiveCampaign integration leveraging custom objects.”