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Constant Contact Acquires Australian Digital Marketing Platform Vision6

The acquisition expands the small business capabilities and product offerings of two popular digital marketing solutions.

David Pepin

Constant Contact, an all-in-one digital marketing platform designed to help small businesses upgrade their online marketing efforts, has announced it has acquired Australia-based Vision6. By acquiring an established SMS and email marketing platform such as Vision6, Constant Contact aims to invest further into its product development and expand its product offerings deep into the Australian market.

“Both Constant Contact and Vision6 are designed to help small businesses, government agencies and nonprofits connect with their customers and grow their businesses,” said Frank Vella, CEO, Constant Contact.

“The acquisition of Vision6 will bring us a strong management team with a deep commitment to serving Australian customers. I look forward to working with the Vision6 team to lead investment and growth within the Australian market.”

64 percent of small businesses are reported to use email marketing as a way to engage with their customers. With the combined platforms of Constant Contact and Vision6, millions of small businesses around the world will have access to a comprehensive suite of email and SMS marketing solutions, social ad development tools, and local customer support.

Vision6 is one of Australia’s most trusted digital marketing softwares by multiple small businesses, government departments, nonprofits, and marketing agencies. Enterprise businesses such as Audi, Mitsubishi Electric, WWF, and Bright Labs are among the thousands of organizations using the platform to optimize their online marketing.

Related: The 2021 Gartner Magic Quadrant Is Here

Vision6’s product offerings fit seamlessly with the award winning Massachusetts-based Constant Contact solution. For millions of small businesses around the world, the solution provides the tools necessary to drive sales, develop marketing campaigns, and engage customer audiences.

“We are honored to join forces with the Constant Contact team to further our shared mission,” said Mathew Myers, co-founder and CEO, Vision6. “Constant Contact is not only a leader, but a pioneer in the industry, and I look forward to leveraging the depth of their solutions to bring increased value to our customers and partners in Australia.”

ARTICLE TAGS

Marketing Automation