Otis AI, a digital marketing platform helping SMBs create and optimize campaign strategies, has announced it has raised $2.5 million in a recent seed funding round to help further develop its all-in-one solution. The funding was led by a group of investors including Studio VC, Insta Ventures, DEPO Ventures, 5 Eyes Ventures, Emerging Ventures, Gaingels, and Papa Bear Ventures.
The funding arrives after the company earned $1 million in annual revenue and secured another $1 million in a pre-seed round.
“The timing of Otis is crucial because the pandemic accelerated the digital transformation of small businesses. Otis is the perfect solution for these businesses to connect with their customers and find new ones online,” said Otis AI CEO Miguel Guerrero.
Otis AI was created by founders Guerrero and Clarence Williams to make optimizing digital marketing campaigns easier for small businesses. The solution is easy to use with no prior digital marketing experience required to create high-performing multi-channel campaigns for social platforms like Facebook, Instagram, and Google.
The solution can be integrated in minutes by simply linking it with existing platforms. The unique usage of first-party data and AI technology helps small businesses address modern challenges with mobile attribution, third party cookies, and creative optimization.
By leveling the playing field for small businesses in digital advertising, Otis AI is helping businesses compete in their market no matter what size or budget they have available. With no barriers for growth, SMBs, startups, B2C, and B2B businesses can effectively compete with their competitors of all sizes on web, social media, and television platforms.
“Otis AI’s platform empowers small businesses with AI-powered, digital marketing solutions. The unique capability of their offering to address the specific financial prosperity problems we are looking to solve in the wake of COVID-19 stood out for us,” said David Marquis, Country Manager at Intuit Canada.