M2X Network Badge

Salesforce Launches New AI Solution For Generating High Quality Leads

Close to 50 percent of sales representatives saw improved time efficiency when using a form of artificial intelligence technology.

David Pepin

Salesforce has released Einstein Relationship Insights, a new AI feature designed to help discover and deepen relationships among customers and businesses. The feature scans databases and internet sources to target potential customers and companies for sales reps.

AI tools are becoming increasingly necessary for sales reps to create and engage in valuable relationships. According to Harvard Business Review, AI has the power to increase sales leads and meetings by 50 percent while reducing costs by almost 60 percent.

In Salesforce’s State of Sales Report 50 percent of respondents claim greater efficiency by using AI tools. The research also states 52 percent of sales reps better understand customer demands when using AI tools.

Einstein Relationship Insights works by keying in on potential customers and companies from data sets and presenting them to sales reps. With the AI tool automating the prospecting process, sales reps can have more time to focus on closing deals.

“Salespeople should be able to focus on the areas that matter most, like high-touch online or in-person customer interactions, and leverage technology as an assistant to handle the manual task of searching for relevant insights,” said Jason Briggs, Senior Director of Product Management, Einstein Relationship Insights. “ERI can do this at a pace and scale that is impossible for any human to do. This is a glimpse into the future of how humans will successfully work in tandem with AI.”

Related: Allbound Aims To Deepen Engagements By Automating Activity Recommendations

Ultimately, the feature is designed to act as an automated assistant that helps finding potential customers and clients so the sales reps can have more time to close deals.

57 percent of sales organizations use AI tools to improve their sales activities and 52 percent of organizations prioritize it as a way to qualify leads.

The feature will be largely available this month.