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Sendlane And Justuno Integrate SMS And Email Marketing Platforms

The partnership joins two experienced SMS and email marketing automation platforms to expand e-commerce capabilities.

David Pepin

Sendlane, a powerful email and SMS marketing automation solution, has announced it has integrated its customer experience-focused platform with Justuno. The integration provides ecommerce merchants with the first-party data tools necessary to generate revenue, boost retention, and automate personalized experiences.

“We’re thrilled to announce our strategic partnership with Sendlane through Justuno’s new one-click email and SMS integration,” said Derek Booth, Director of Business Development & Strategic Partnerships at Justuno.

“Now, merchants can supercharge their marketing campaigns by easily uniting onsite shopping experiences with advanced personalization and segmentation within email and SMS. We’re particularly excited for Justuno merchants with more than one store, as this integration unlocks the ability for faster and more effective subscriber list growth. Then, with Sendlane’s multi-store functionality, merchants can seamlessly manage multiple databases in one platform.”

Justuno’s personalized website traffic conversion platform is equipped with cross-channel targeting tools for SMS, email, and paid media audiences. Its solutions are trusted around the world by over 133,000 brands such as The Vitamin Shoppe, NBC Golf, Trek, and Volcom.

Sendlane’s platform is responsible for sending more than 40 million emails every day for over 1,700 ecommerce companies.

By integrating with a similar company such as Sendlane, Justuno’s capabilities expand the potential for merchants to turn shoppers into lifetime customers. Key features of the integration include:

  • Custom Opt-ins: Drive more conversions with gamification strategies that engage customers at the right times and collect valuable data.
  • Segmented Emails: Users can adjust their targeted segments based on data gathered during multiple customer interactions.
  • Relax Pop Ups For Existing Customers: Users can avoid annoying their customers by delivering different or less messaging for a more personalized experience.
  • Comprehensive Management Dashboard: Users can manage multiple ecommerce stores and email marketing strategies from the convenience of a single platform.

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“eCommerce merchants leveraging our integration with Justuno will convert site traffic into email and SMS revenue more quickly,” said Andrew Christison, Vice President of Strategic Partnerships at Sendlane.

“They can build their contact lists faster and market more intelligently with advanced targeting and segmentation. With Justuno’s unmatched ability to capture traffic and Sendlane’s industry-leading deliverability rates, your email and SMS lists can now generate the revenue your brand deserves.”