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Sitecore Partners With Reflektion, Expands Experience Management Tools

The new acquisition combines two industry leaders with a goal to boost customer satisfaction during digital experiences.

David Pepin

One of the world leaders in digital experience management software, Sitecore, has announced it has made the move to acquire AI search platform Reflektion. The move is designed to help Sitecore enable its customers to make better and faster purchasing decisions so overall customer satisfaction can benefit.

“Search is about more than just entering words into a box and hoping for the right results – it is the cornerstone of a digital experience. With Reflektion, a brand can add various types of search including personalized search, preview search, conversational search, and voice search,” said Steve Tzikakis, CEO, Sitecore. “This reduces customers’ effort and anxiety to find exactly what they need – with more convenience and speed – and leads to increased customer satisfaction with more conversions and revenue. Acquiring Reflektion reinforces Sitecore’s position as the leader in digital experience technologies that meets customers in the moment with more relevant, intuitive, and human experiences.”

According to research, 93 percent of digital and online experiences are initiated by using a search engine. With the new integration into Sitecore, Reflektion’s platform gives users the ability to understand their conversation data and translate it into successful customer interactions.

The move comes as part of Sitecore’s $1.2 billion growth plan announced earlier this year, which aims to focus on expanding its global brand and market presence. According to a Forrester Research study, unsatisfactory content and routines can lead to poor customer interactions and stunted business development.

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Sitecore’s platform is used by global brands such as Volvo, L’Oréal, and American Express to create engaging and personalized experiences for their diverse customers. Meanwhile, the integration brings Reflektion’s AI and search capabilities that have been trusted by brands like Skechers, Ulta, Petco, and more.

“Since its inception eight years ago, Reflektion has become recognized for its unique approach to search-product discovery technology. Our technology uses AI to adjust each consumer’s digital experience, in the moment, based on diverse data from multiple channels,” said Amar Chokhawala, Founder and Chief Executive Officer at Reflektion. “I am proud of the passionate team at Reflektion who has been successful in bringing our AI-first approach to many site-search deployments for large e-commerce and retailers’ websites. With Sitecore, the Reflektion team and customers will be able to continue to leverage the enhancement of digital experiences, leading to continued growth and results for all.”