M2X Network Badge

ZoomInfo Releases Its Opening Integrations With Chorus.ai

The highly-anticipated initial release offers users the capabilities to expand their customer pipeline and enhance relationships.

David Pepin

In July of 2021, leading go-to-market data and intelligence software solution Zoominfo announced its major acquisition of Chorus.ai. Early this month, the company released the first of its much anticipated integrations.

Using ZoomInfo Engage, customers will have the capabilities to transcribe calls and analyze them with Chorus’ Momentum Insights. The release is designed to help revenue leaders create strategies that develop lasting customer relationships. With decisions driven by analytics, business leaders stand to enhance their revenue and success rates.

Momentum Insights is available across the ZoomInfo, Chorus, and Salesforce platform suite, providing easily accessible customer relationship management tools. Users will also be able to use the ZoomInfo platform to view their customer pipeline and manage their relationships.

Related: ON24 And Outreach Form Partnership To Accelerate Sales Cycles

“Since announcing ZoomInfo’s acquisition of Chorus just last month, our team has made great strides in seamlessly making key features of the Chorus platform available to our customers,” said Henry Schuck, ZoomInfo Founder and CEO. “These integrations will allow sales, marketing, and operations teams to instantly use both ZoomInfo and Chorus to expand their pipelines via a data-first approach that they can’t get with any other platform on the market.”

The new release follows the intention of the integration to help businesses connect with the right audience at the right time. Revenue teams can use this initial integration to enhance their pipelines and develop their data-driven strategies.

ZoomInfo’s platform is used globally by over 20,000 organizations to build successfully strategies into their workflows. With ZoomInfo’s extensive B2B data and insights replacing Chorus’ data sourcing, contact records in the Chorus platform have become 10 times faster and match rates have grown 33 percent.