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Clari Announces New HubSpot Investment And Partnership

The two industry leaders team up to innovate and promote revenue operations strategies across multiple industries.

David Pepin

Leading revenue operations platform Clari has announced it is teaming up with HubSpot in a move designed to empower businesses of every size to optimize their revenue operations. As a part of the partnership, HubSpot Ventures has announced it is providing additional funding to Clari’s Series E investment round.

Other investors in the Series E round include Bain Capital Ventures, Blue Cloud Ventures, Madrona Ventures, Northgate Capital, Sapphire Ventures, and others.

“Clari and HubSpot share a vision for the future in which all companies’ sales and revenue systems are more connected, efficient, and predictable,” said Alyssa Filter, Chief Financial Officer at Clari. “HubSpot knows that revenue operations drives better business performance, and by partnering with Clari, they are adding a way to provide best-in-class solutions to support the growth of their customers.”

With Clari’s platform, sales, marketing, and customer teams have increased capabilities to forecast their strategies, monitor their pipeline processes, recognize potential threats, and promote transparent communication among teams.

Clari will integrate its industry-leading revenue operations platform with HubSpot’s powerful CRM platform. Thanks to the integration, Clari will have the ability to increase its reach to wider audiences of businesses and potential users.

The two companies are collaborating to bring revenue operations capabilities to more businesses who need them. The combined solution targets go-to-market teams as a way to help businesses forecast and streamline their revenue strategies.

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Across global industries, Clari’s solutions have been employed by thousands of customer-facing teams at large enterprises such as Zoom, Workday, Adobe, and Finastra.

“Revenue operations is the secret sauce of driving growth at scale for every business by providing visibility and rigor across the entire go-to-market team,” said Andrew Lindsay, SVP of Corporate and Business Development at HubSpot. “Clari is a leader in the revenue operations movement and a natural partner for HubSpot to deliver even greater value in the service of growth for our customers.”