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Content Marketing And Public Relations: Similar, But Different

Both have the same goal to deliver brand messages to customers, but they take very different routes to get there.

Guest Author

Communication—whether internal or external—is vital to B2B success. And understanding how different tools of communication, such as content marketing and public relations, make an impact is just as important to properly engaging prospects. This infographic from CJG Digital Marketing details the key differentiators between the two practices, while also highlighting how these differences help meet goals in communicating with target audiences.

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This story premiered on our sister site, DemandGen Report.