Experience marketing platform Postal.io has announced it has raised $22 million in Series B funding and intends to use the resources to expand its team and product, as well as grow into global markets. The solution uses multiple system integrations to address the issue of automating offline marketing.
The solution offers its users the tools to automate offline marketing activities such as direct mail, physical events, and company swag. In a world that is becoming more and more digital, it is sometimes easy to forget that offline marketing can be a powerful influence to a customer’s buying decision. Postal.io aims to automate offline strategies to enhance conversion rates and drive employee engagement.
“Teams that were once manually sending offline touchpoints are now able to efficiently automate and track direct mail, branded company swag, personalized gifts, and virtual events at scale,” said Erik Kostelnik, co-founder and CEO of Postal.io. “We help companies leverage this proven channel with a frictionless, team-agnostic platform. Companies are using Postal.io across their organization to deliver more meaningful, impactful, and delightful experiences.”
According to the company, those who use Postal.io can expect on average to experience 4x increases in pipeline creation, with 30 percent increases in close rates and 55 percent sales conversion increases. The platform is used by more than 4,000 brands to fuel offline marketing. Today, $120 billion is spent on offline marketing strategies such as direct mail, branded swag, and events. Postal.io aims to empower users to take advantage of these strategies and measure their success appropriately.
With Postal.io, companies have the capabilities to drive brand loyalty through interactions, and boost their employee and customer happiness.
The investment was led by OMERS Ventures, whose other investments include Crunchbase and Shopify, with additional support from Mayfield Fund. The new funding raises Postal.io’s total capital to $31 million.
“As marketing becomes increasingly technical and formulaic, businesses are struggling to create moments that break through the noise. The adoption of digital marketing has ironically made it harder than ever to truly connect with consumers,” said Eugene Lee, OMERS Ventures.
“Postal is among the first to personalize marketing automation by creating a bridge between a boutique front-end marketplace and the established systems already embedded in most marketing technology stacks. The friction between offline and online marketing disappears, making it simple for brands to build more meaningful connections with consumers in any industry.”