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Streem Acquired By Top Digital Communications Firm Cision

Industry-leading communications platform Cision upgrades its media monitoring and analysis capabilities with the acquisition.

David Pepin

Streem, a dynamic media monitoring platform, has announced it has been acquired by global PR and communications company Cision.

“With more than 100 local staff servicing over 400 leading clients, Streem has grown faster than we ever could have imagined thanks to great tech, strong support from customers and an incredible local team,” Streem CEO Elgar Welch said. “Backed by Cision, we’ll continue to build upon that growth, delivering new tools and products to help communications teams work smarter.”

Streem’s realtime and comprehensive print, online, TV, radio, and social media monitoring tools are used by hundreds of organizations around the world to generate instant insights and analytics. Its all-in-one solution monitors millions of social posts across multiple social media platforms to bring its users the most accurate data to power their decisions.

Since the company was founded in 2017, Streem has quickly become one of the fastest growing media intelligence companies in Australia. Its platform is trusted around the world by organizations from multiple sectors such as the Australian Government, Samsung, Microsoft, Airbnb, and Spotify.

“Cision’s investment means Streem can keep investing in great people, tech and innovation, resulting in major benefits for customers in the coming weeks and months,” Streem CTO and co-founder Antoine Sabourin said.

By teaming up with Cision, Streem is joining the world’s leading provider of PR and marketing communications intelligence. Cision’s go-to-global solution is powered by 5,000 employees seated in offices located in 24 countries.

For Cision, acquiring Streem adds a full-suite of media monitoring and analysis tools to its solutions. The acquisition also helps Cision expand more into Australian and New Zealand markets, where its PR Newswire, Brandwatch and Falcon.io brands are already deployed. 

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“Streem has quickly established itself as the customer preferred media intelligence platform in the ANZ market,” Cision CEO Abel Clark said. “Streem’s customers will benefit enormously from Cision’s global reach and we’re excited to be able to offer a full-suite of monitoring, distribution, insights and social media solutions in ANZ that both our local and global customers can benefit from.”

The deal will officially close during Q1 in 2022. Terms of the deal were not revealed.