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Integrators’ Wish List for a Co-Op Marketing Agreement

Integrators told us what they think is most important when they enter into a cooperative marketing campaign with a manufacturer.

We've said before that the ultimate goal of any B2B co-op marketing campaign should be to create a program that works for both channel partners. Our guide to getting started with cooperative marketing provides some high-level insights into the why's and how's -- but what about the who's and what's?

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