B2B social media is about building a community for your target audience. To do this, you need a strong strategy and some tools to help you manage, monitor, and measure your presence.
After asking which social media platforms integrators use most day-to-day, we honed-in on which platforms they use for either business purposes or business and personal purposes.
B2B email marketing isn’t exactly like B2C. We’ve rounded up some tools that tech marketers can use to make building and deploying emails easier.
Are you forming a B2B newsletter strategy targeting integration firms? Here’s some data you’ll want to consider.
Email is the unsung hero of the marketing organization. Gartner refers to email as a “staple channel” for marketing leaders because it consistently drives growth, delivers exceptional customer experiences, and helps build loyalty across audiences.
Companies invest a lot of money in both live and virtual events. Learn how to develop a robust plan to maximize your event outcomes as well as nurture leads.
This session provides an actionable roadmap for marketing teams to fine tune their go-to market approaches to maximize revenue impact for a strong start to Q1.
In this webinar, you’ll learn four science-backed skills that marketers need to become memorable enough to influence buying decisions
Explore key trends driving the use and success of purchase intent in organizations.
Real-world examples addressing the challenges B2B brands must overcome to meet and exceed pipeline goals.