Adobe Announces Acquisition Of Social Media Content Tool ContentCal

In today’s business environment, content marketing is king. Research suggests that 92 percent of marketers treat content as a valuable business asset and 46 percent plan on increasing their spending in 2022 on content creation strategies.

With social media standing as one of the top content sharing methods, Adobe has announced it is acquiring ContentCal in a move designed to upgrade the software giant’s social media and creative tools. ContentCal is a social media and content planning tool helping marketers create and publish engaging campaigns and strategies.

“We started ContentCal knowing that the Creator Economy had the potential to fundamentally change the way people work. Today our technology is being used by some incredible businesses, entrepreneurs, and creatives,” Alex Packham, CEO and Founder of ContentCal said. “Joining Adobe is a fantastic outcome because we’re bringing our technology to a global platform and will be able to share the power of ContentCal with creators no matter where they are.”

Since the software company was launched in 2016, ContentCal has focused on creating a platform that makes content marketing simple. Its dynamic solution features integrations with leading social media applications like Facebook, Instagram, Twitter, and LinkedIn.

With the solution, companies can have the power to easily create, collaborate, revise, and publish campaigns with best practices, competitor comparisons, and advanced analytics. Users can also schedule posts to optimize engagement in target markets.

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The move brings Adobe effective AI tools that automate social media publishing and reporting so that marketers can spend more time focusing on creating. ContentCal’s tools and solutions are trusted around the world by more than 2,000 customers such as Continental, Royal Mail, NHS, Mini, and Specsavers.

“ContentCal lets users focus on creativity by automating social media publishing and reporting tasks. Through a simple drag-and-drop experience, ContentCal makes it easy for anyone to schedule, publish, and manage their social marketing – across social channels, blogs, and advertising platforms,” Ashley Still SVP, Digital Media at Adobe said.

“What excites me the most is that ContentCal’s products are particularly useful for smaller businesses, integrating everything they need to plan, schedule, and publish social media content.”