Lightspeed Commerce, an end-to-end commerce platform for merchants around the world, has announced new capabilities to allow users to sell directly through TikTok.
“Lightspeed acquired Ecwid in 2021 as part of a vision for a powerful single platform for headless, omnichannel commerce,” said Lightspeed eCommerce GM Ruslan Fazlyev. “Social commerce is a key element of that, and TikTok is the hottest platform for social selling. We’re looking forward to seeing our merchants take advantage of this integration to scale their business and customer base.”
The TikTok commerce capabilities are powered by Lightspeed’s 2021 acquisition of Ecwid, a free ecommerce solution for merchants. The original integration made it possible for advertisers to manage their TikTok selling strategies directly on the Lightspeed platform.
Studies show that 80 percent of TikTok users discover brands and products on the platform that they would not otherwise have known about. With over a billion monthly users, TikTok is one of the fastest growing social media platforms and a quickly expanding market for advertisers to take advantage of. Last year, an Adweek survey discovered that 49 percent of TikTok users have purchased a product that they originally saw on the platform.
Since the company was founded in 2005, Lightspeed has helped businesses streamline their ecommerce and online retail sales activities with comprehensive revenue management tools, mobile access technology, and modern softwares. Top brands such as Nordstrom, Five Guys, Nobu, Hudson’s Bay, and KemperSports use the solution to help unify and enhance their multichannel sales, global expansion, and user engagement strategies.
“The shopping experience on TikTok is all about discovery – we’ve seen businesses of all sizes use our platform as a creative outlet to engage new audiences, and ultimately drive sales,” said Melissa Yang, head of ecosystem partnerships at TikTok.
“We’re thrilled to be working with this innovative group of partners and making it easier than ever for their merchants to be discovered by our community.”