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Traject Invests In Social Media Management Tools, Acquires Loomly

The solution aims to provide marketers with an end-to-end social media management and collaboration platform.

David Pepin

Around the globe, over 3.5 billion people use social media. That’s nearly half of all people on Earth, all connected and only a click away at all times. Social media presents a massive audience for businesses to connect to potential customers with empowered campaigns.

Traject, a platform of digital marketing tools sponsored by ASG has announced it is making moves to acquire Loomly, a brand social media management platform helping marketers find success. The acquisition is designed to enhance Traject’s product as it offers a flexible and innovative marketing tools for its users.

“Loomly is an essential tool for any business and marketing team. They’re the best I’ve seen for collaboration, content creation and posting across social media platforms,” said Alice Song, CEO of Traject. “Thibaud and Noemie have built an incredible business, and I’m thrilled to welcome the Loomly team to the Traject family.”

Since its 2016 foundations, the company has focused on creating a comprehensive solution for brands to streamline communication and manage their social media strategies. The platform is used across the world by over 13,200 marketing teams.

The company offers several powerful management and SEO softwares such as Grade.usGatherUp, AuthorityLabs, and Traject Data. The main social media management software, Fanbooster, helps manage social media management from start to finish, providing a single solution for posting, scheduling, and analyzing content. Loomly can be integrated with all major social platforms, including Facebook, Twitter, Snapchat, Instagram, Pinterest, and more.

Related: Social Media Tools For B2B Marketers

“Trusted by 13K+ teams around the world and consistently growing revenue at a 100%+ yearly rate, Loomly was recently listed as one of the top 10 highest satisfaction products of 2021 on G2,” said Thibaud Clément, CEO and co-founder of Loomly. “The social media management software space is a large, growing industry that tends to evolve quite rapidly. Traject’s deep & sharp domain knowledge creates an ideal environment for Loomly to keep accelerating & delivering the best possible experience to all current & future customers.”

This acquisition is ASG’s 39th in the past 5 years as it continues growing its offerings. Loomly is now the fourth social media management company to be acquired by Traject, as the brand makes moves to capitalize on social media opportunities.