Voyage, an industry-leading SMS marketing platform designed for e-commerce brands, has announced it has acquired conversational text messaging platform LiveRecover. The move was fueled by a recent $10 million funding found led by RiverPark Ventures and York IE, with additional investments from angel investors James Beshara (Clubhouse, Third Love), Patrick Falle (Avalara), and Vin McCauley (Founder of ButcherBox).
“With client acquisition costs (CAC) rising for brands, our platform is built to prioritize customer lifetime value over one-off revenue generation. Creating delightful experiences through mobile messaging channels like SMS is paramount to increasing customer lifetime value ” said Rev Reddy, CEO of Voyage SMS.
“With the acquisition of LiveRecover we are able to combine human-powered conversations with intelligent automations, enabling growing brands to realize the full potential of conversational commerce. This acquisition and new financing takes us one step further in innovating on how brands are able to interact and build deep, long-lasting relationships with their customers.”
The acquisition is designed to help Voyage expand its product capabilities and upgrade customer lifetime value for leading ecommerce brands. LiveRecover’s comprehensive solution is designed to help brands create personalized experiences in real time with powerful AI tools, integrations with e-commerce tech stacks, and performance insights.
The solution’s human-powered approach means that customers can expect to have real conversations with real people. The network of highly-trained live agents are able to adapt to any conversation and provide every customer with personalized experiences.
By taking a more “human” approach with LiveRecover, hundreds of ecommerce brands of all sizes have reported better ROI, customer satisfaction, conversions, and cart recovery rates.
Since the company was founded in 2018, Voyage has become a leading text messaging platform for delivering valuable customer and brand experiences. Its suite of features are used around the world by ecommerce brands such as Flo, Lokai, Moonpod, and Homecourt to execute versatile campaigns and customer relationships.
“The quality of a brand’s customer engagement affects not only their reputation, but their relationship with their customers — returning and new. Voyage SMS is leading the way by personalizing SMS for each client’s needs. They deliver 20% conversion rates on abandoned carts with human-powered SMS, which is well above the industry standard. We are excited to invest in the business and for what’s ahead as they merge with LiveRecover. The future is bright,” said Kyle York, CEO and co-founder of York IE and an investor in Voyage.