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Marketing Trends

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Earn More Sales by Understanding Customer Segments

Segmenting B2B customers boils down to listening to them so you can understand their specific needs and problems. Here’s a good approach.

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2022 Video Trends in Technology Marketing

What are the current trends in video marketing in the technology space? Plus, tips for tech markets producing videos to inform buyers.

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Current Trends in B2B Content Marketing

We spoke with a few marketers who told us what they’re doing to better-target their customers through better B2B marketing content.

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Important Trends in Marketing Analytics

Luckily for modern B2B marketers, technology offers better ways to measure what matters. Here are two big trends in marketing analytics.

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Current B2B Social Media Trends

Current B2B social media in the tech space has become much more like it’s B2C counterpart in the past few years.

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B2B Co-Op Marketing: Benefiting Manufacturers & Integrators Alike

Manufacturers & integrators find B2B co-op marketing programs provide benefits for both, whether the program is formal or more ad-hoc.

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