Segmenting B2B customers boils down to listening to them so you can understand their specific needs and problems. Here’s a good approach.
What are the current trends in video marketing in the technology space? Plus, tips for tech markets producing videos to inform buyers.
We spoke with a few marketers who told us what they’re doing to better-target their customers through better B2B marketing content.
Luckily for modern B2B marketers, technology offers better ways to measure what matters. Here are two big trends in marketing analytics.
Current B2B social media in the tech space has become much more like it’s B2C counterpart in the past few years.
Manufacturers & integrators find B2B co-op marketing programs provide benefits for both, whether the program is formal or more ad-hoc.