Earn More Sales by Understanding Customer Segments
Segmenting B2B customers boils down to listening to them so you can understand their specific needs and problems. Here’s a good approach.
Segmentation
New Report: Segmenting the Technology Integration Industry
The better you understand your customers, the more effectively you can market to them. We thought that technology marketers could use a quick reference guide to how this industry is defined and the various segments.
Segmenting the Technology Integration Industry
The technology integration industry is incredibly broad and nuanced, so we’ve segmented it to reap valuable marketing insights.