M2X Network Badge

New Functionalities By Plannuh Support Campaign Forecasting

The startup is using AI and data to transform the ways that marketers predict and monitor their campaign results.

David Pepin

In today’s business environments, data and metrics are vital requisites to success. Plannuh, a cloud-based marketing, budget, and ROI management platform, has announced new functionalities designed to help business professionals predict and measure the results of their campaigns. 

In an increasingly data-driven world, marketers are often faced with so many metrics that it can be hard to calculate true business value. However, enter Plannuh’s new functionalities into the playing field as a way for marketers to improve their campaigns. 

The application has the capability to display metrics from all campaigns, budgets, and expenses. With all metrics located in the same place, marketers can accurately forecast their campaign expectations and measure true business value. The functionalities transforming the way marketers plan and budget include: 

  • Campaign performance forecasting: A recursive model helps assess campaign investments with deep learning prowess. 
  • Universal metrics that help marketers make more efficient decisions.
  • Timely and accurate insights helping marketers plan and adjust their campaigns. 
  • Uniform measurement methods across multiple campaign types. 

“Every CMO we speak with tells us that their ultimate goal is to fully understand the business value of their marketing investments  – finally, they can achieve that,” said Peter Mahoney, founder and chief executive officer of Plannuh. “Now marketing teams can use Plannuh to make timely, data-driven decisions to prove and improve the business value of their marketing.”

Related: Gong Releases App Available For Zoom Integrations

The Boston-based company offers an easy to set up to help companies quickly take control of their marketing campaigns. It takes advantage of AI and data metrics to calculate predictions such as cost-per-outcome, return on investment, and lifetime value as a way to determine true business value. 

Since the company was founded in 2017, Plannuh has focused its business toward creating an operational marketing platform that helps companies around the world achieve better campaign results. The startup is trusted by brands on four continents such as Bank of Montreal, Synopsys, Stratus, Simply Dental, and Nuance to manage their B2B and B2C campaigns.